Theoretical and methodological analysis of the concept of "moral values of personality".

Abstract

This article deals with theoretical and methodological analysis of the concept of "moral values" in philosophy, sociology, ethics, and psychology. The author highlights the main features, content and structure of moral values. The author analyzes the relations between concepts "moral values" and "quality of a personality". Among the main laws of formation and realization of moral values, laws of layup, law of value synthesis, law of complementarity, law of strength and height of values are singled out. The article proves that the basic mechanisms of values’ formation is infection, imitation, identification, suggestion, belief, convictions at a reduced level of criticality to the subject. It is proved that the leading way of transmission of values is communication that is based on the subject- subject foundation.