Сoncepts and ideology in the transformations of discourses and narratives of postmodernism

Abstract

In the article from the philosophical point of view the position is argued, in relation to which the methods of organization of "plane of content" differ from language to language depending on the meaning of concepts of conceptual participation of a researcher, and on intercommunication of "world picture" and "vital world" in a certain sociocultural context. As a "plane of content" and "concept" always correspond to each other, their connection with ideology appears indisputable. The fundamental ideological task of postmodernism is a task of co-ordination of new forms of practices of culture with the new forms of economic production, as intercommunication of culture and economy is the difficult "loop" of their co-operation.