HOW VALUES TEENS AND THEIR ATTITUDES TOWARD ADVERTISING

Authors

  • З.М. Зикова

Abstract

Zykovа Z.N. How values teens and their attitudes toward advertising. The article deals with the study of the impact of television advertising on teen values. It is assumed that there is a relationship between the frequency of advertising on television and the benefits of orientations of adolescents.

Key words: advertising, advertising, informational advertising, branding, identity teenager.

Author Biography

  • З.М. Зикова
    кандидат психологічних наук, професор кафедри психології Володимирського державного університету імені О.Г. і М.Г.Столєтових, м. Володимир (Росія)

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Issue

No. 9 (2012)

Section

Articles