Neologisms in modern english mass-media

Abstract

The article explores the phenomenon of neologisms in modern
English mass-media as an essential reflection of linguistic and
social change. It outlines the purpose of studying neologisms
within lexicology courses for future teachers of English,
emphasizing their role in developing linguistic awareness and
adaptability. Drawing on the works of both Ukrainian and foreign
scholars, the paper reviews theoretical approaches to defining
and classifying neologisms and identifies the principal
mechanisms
of word-formation, including affixation,
compounding, blending, conversion, abbreviation, and
semantic shift. Special attention is paid to the impact of digital
media, where new lexical units appear with unprecedented
frequency, reflecting current sociocultural and technological
trends. The article highlights the main difficulties in studying and
teaching neologisms, such as their ephemeral nature, semantic
ambiguity, methodological inconsistency, and challenges of
lexicographic standardization. It concludes that the analysis of
media neologisms enriches students’ understanding of the
dynamic nature of English and prepares future educators to
teach a living, evolving language. By integrating neology into
lexicology and teaching practice, educators can foster linguistic
creativity, critical thinking, and cultural competence among
learners.