METHODOLOGY FOR IDENTITY IN RESTAURANT INTERIOR DESIGN DETERMINING

Abstract

The task of creating a methodology for analyzing the identity of interiors, the sequence of its stages, the results, and the possibilities of their practical use for determining the design concept of interiors is considered, and an example of applying the methodology during the diploma design is also given.

The purpose of the publication is to substantiate and describe the methodology for analyzing identity, based on spatial and visual solutions of current implemented projects, determine their impact on the channels of interaction between a person and the environment, determine target consumers, which is necessary for forming a design concept of interiors, and, ultimately, the commercial success of implemented projects.

The methodology of the work is based on the principles of a systematic approach to the selection and rating of sources of initial data, the results of the theory of self-organization of complex systems (the human-environment model, channels of interaction between a person and the environment and their priorities, psychotypes, correlations of the needs of individual psychotypes with stylistic decisions).

The results of the work are a methodology for determining identity elements, as well as an example of its use to substantiate the design concept of restaurant interiors and identify target consumers. The methodology consists of the following stages:

- selection of relevant sources of input data and their ranking;

- identification of current and popular solutions (separately among professionals and amateurs);

- analysis of current identity elements;

- determination of the characteristics of their impact on certain channels of human interaction with the environment;

- establishment of correlations with the psychotypes of target consumers;

- establishment of correlations with interior design styles;

- justification of the design concept of interiors (relationships with the architectural environment, stylistic decisions, the need for transformation, spatial planning decisions, color solutions, materials, and equipment) for specific target consumers;

- a comprehensive example illustrating the sequence of application of the methodology.

The scientific novelty lies in the fact that the methodology for determining identity elements based on a systems approach and the theory of self-organization of complex systems is proposed for the first time, and the practical significance of the results is due to their use in the tasks of accurately determining identity elements, the nature of their influences, substantiating the design concept of interiors, and determining target consumers.

Keywords: human-environment model, identity, restaurant business, design concept, target consumer.