STRUCTURE OF INTERCONNECTIONS OF USERS OF ANALYTICAL SYSTEMS

Abstract

Technological and biological advances, as well as the development of computer technology, affect the creation and operation of businesses. The use of the latest technologies to develop new systems, applications or websites drives the flow of customers in any industry. Due to the influence of external factors, most business processes are being transferred to an online form, which requires structuring the interconnections between them. Transitioning to an online mode of operation allows increasing the flow of customers and reducing costs. This paper examines the structure of interaction on the example of a car sales system.

Many representatives of the automotive industry are not yet represented on the market in Ukraine, which leads to an increase in demand for used cars. An analysis of existing implementations and their features indicates a number of their disadvantages and advantages, which form the requirements and criteria for developing a new software application.
Such a system must meet such requirements as the ability to view the product catalogue, edit it by the administrator, implement customer and administrator feedback, calculate the cost of not only the goods but also the company's services, support administrator-customer communications and analyse demand for the company's services. Existing software solutions do not meet all of these conditions and are quite overloaded.

The system can be presented as a web application that combines CMS (Content Management System) and CRM (Customer relationship management) systems. This allows you to process existing orders, build further interaction with customers and provide the necessary structure and properties. Such as feedback, managing orders and their statuses, managing customer data and their requests, contact details, calls, updates and comments, viewing analytical data of the system, etc. The administrator's ability to convert ordinary customer requests into the format of a separate customer in the system with the addition of the necessary comments automates the relationship between the customer and the company.
Keywords: structuring of the relationship, administrator, client, analytical system, relationship between the site administrator and the client.