THE APPLICATION OF COMPUTER MODELING WITH ELEMENTS OF DYNAMIC VISUALIZATION IN THE SPHERE OF INTERNET SALES

Abstract

The research explores a relevant topic related to computer modeling, utilizing elements of dynamic visualization to attract consumer interest in the manufacturer's products for the purpose of purchase. The primary objective of the business is profit generation achieved through increased production and sales volumes. Therefore, computer modeling can be a useful tool for increasing internet sales. The object of the study is the development of dynamic visualization tools to promote the necessary product and integrate the model into the website. The subject of the study is the creation of dynamic product visualization in the chosen environment. The work is dedicated to investigating the use of graphic modeling in the sphere of internet sales, considering the utilization of various software packages for modeling and dynamic visualization of assigned tasks, developing an action plan for creating a video based on research, and implementing it in practice, as well as developing an additional product – a website – for further product promotion. This is made possible through the use of Blender, which is a full-featured 3D modeling program encompassing tools for modeling, texturing, animation, rendering, and compositing. It has a flexible architecture and open-source code, allowing for functionality extension through additional plugins and scripts. The second stage of the work involved creating a corresponding product website compatible with the use of animated videos for advertising and promoting goods. The website was developed using the Figma web platform. The final stage of the project is the testing process, conducted to ensure the quality and reliability of the video and website. Testing included checking for artifacts during video rendering and functional testing of the website across different browsers and screen sizes. The outcome of the work is a corresponding video and product website compatible with the use of animated videos for advertising and product promotion.

Keywords: 3D modeling, animation, rendering, compositing, modifier, website, design, dynamic visualization.